MARKETING RESEARCH
Marketing research concerns those factors transfer students considered
influential in their decision to attend NC State, satisfaction
with admissions processes, and transferring of courses.
Factors Influencing Decision to Attend NC State
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- Facilities and resources available
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- Scholarships/financial aid available
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- Campus visit prior to orientation
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- Contact with a current student
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- Attendance at a College Fair
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- Recommended by a friend, family member, teacher, counselor, etc.
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- Publications from NC State
- Extracurricular opportunities
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- Number of hours transferred/credited
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- Level of support for my intended major
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Top Factors Influencing Decision to
Attend NC State
Most Influential Factors in Decision to Attend NC State
Satisfaction with Admissions Processes
Transfer of Courses
GOALS FOR UNDERGRADUATE EDUCATION
Transfer students rated their current level of development and
importance on a set of goals held by NC State for undergraduate
preparation. The goals are split into areas concerning general
educational, personal development, and world views. In order
to better understand what the transfer students believe to be
priorities for them regarding the goals, a weighted analysis was
conducted of the gaps between their current level of development
and the importance they attributed to each goal.
General Education Goals
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Personal Development Goals
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World View Goals
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- Acquiring a broad general education
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- Taking responsibility for my own behavior
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- Understanding world issues and problems facing the world
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- Ability to communicate ideas in writing
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- Viewing learning as a lifelong process
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- Understanding the present as it relates to historical events/processes
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- Ability to communicate ideas orally
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- Recognizing and acting upon ethical principles
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- Being able to interact and work with people from diverse backgrounds
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- Developing good listening skills
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- Improving leadership and management skills
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- Advancing my appreciation of the arts, music, and literature
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- Developing good reading comprehension skills
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- Ability to function as part of a team
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- Having a tolerance for different points of view
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- Ability to apply mathematics skills
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- Being involved with public and community affairs
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- Understanding how science and technology influence everyday life
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- Understanding my own abilities and interest
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- Ability to apply scientific principles
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- Developing a commitment to personal health and fitness
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- Developing computer skills
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- Ability to critically analyze events, information, and ideas
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- Realizing my potential for success
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- Ability to plan and carry out projects independently
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- Clarifying personal identity
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- Understanding diverse cultures and values
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- Being independent and self-reliant
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Goals for Undergraduate Education:
Highest Levels of Current Development
Goals for Undergraduate Education: Most Important
A weighted analysis was conducted of the gaps between transfer
students' current level of development and the importance they
attributed to each of the goals. Initially, the mean score for
the importance of a particular goal was subtracted from the mean
of that goal's reported current level of development, resulting
in the difference between where the student is now (current level)
and where they hope to be (importance). When the outcome of this
process yielded negative scores it indicated that the transfer
students hoped to develop beyond their current levels for that
particular goal. Next, the gap was multiplied by the mean importance
score given the particular goal creating a weighted gap score.
This weighted gap score not only took into account how far apart
present development and desired development were, but also how
meaningful that gap was to the student. For example, consider
two goals with a gap score of -1. The first goal had a current
level mean of 1 and importance mean of 2. The second goal's current
level was 4 with an importance of 5. Clearly, the population
regarded the second goal as more important and thus should be
considered over the first goal, even though they had identical
gap scores.
When viewing the chart below it is not as important what the
weighted score is, but the focus should be given to the length
of a goal's bar relative to the other goals. From the analysis
it is clear that developing computer skills and managing
my time have remained as priorities for students
transferring to NC State.
Largest Weighted Gap Scores
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